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Corporate Strategy
Ford goes against the grain in paring back China investments
OEMs take divergent strategies in response to growing competition from local Chinese manufacturers
2 min read
US automaker Ford plans to narrow its focus and reduce investments in China as there is “no guarantee” Western automakers will win against local rivals in the world’s biggest auto market.
The strategy shift highlights a potential gamble being taken by larger rivals Volkswagen of Germany and Toyota of Japan, both of which have announced major investment in China in an attempt to counter the surging popularity of Chinese EVs.
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