Toyota produces around 10 million vehicles per year, with a reputation for strong reliability and sustained financial performance. The Toyota Prius brought hybrid technology to the mass market for the first time, launching in 1997 (Japan) and selling over 15 million cumulative units. https://global.toyota/en/
The Japanese OEM tries to provide more evidence it is serious about BEV catch-up
Partnership with LG will prepare Toyota for US BEV production by 2025
The firm's slower embrace of BEVs may turn into an asset if it can maintain profit margins better than other legacy OEMs during the e-mobility revolution
The firm’s hydrogen walk does not match its talk
The pro-hydrogen OEM has deepened a fuel cell truck partnership. Is this a sign of H2 winning the race against BEVs to create a zero-carbon haulage industry?