Ford set to bring Mach E production to Europe
Deal with new battery partner is in place, Ford source says
BMW traces its roots back to 1916, and currently markets under the BMW, Mini, and Rolls Royce brands. BMW has a reputation for driver-orientation, with sedans such as the 3-series and 5-series leading the European market in recent years. BMW has been an electric pioneer, with the i3 and i9 bringing a radically differentiated approach vs its ICE ranges.
The two German OEMS will collaborate on building out premium network with customer perks
The German automaker will start work on the technology next year but is not expecting quick results
The Bavarian heavyweight’s relative bullishness on electrification vindicated in October data
Pure plays and legacy OEMs gain some ground on Tesla, but German firms the big winners
Both Citroen and BMW bring new all-electric vehicles to the party
Competition increasing as dominant player sells just half of all new BEVs
The Bavarian automaker might be shaking off its reputation as a BEV doubter
A new platform promises to collate genuine customer activity, a goldmine for utilities planning for the future of the grid
The firm talks up the Neue Klasse, backs the UK for e-Minis
The German OEM is putting similar faith in brand strength as peer Mercedes
The Munich-based manufacturer continues to target the deepest pockets
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