Mercedes sees no let-up in China competition

But the German OEM remains resistant to abandoning price discipline

Mercedes sees no let-up in China competition
The new EQS SUV is a key plank of Mercedes China high-end EV strategy

Mercedes-Benz does not expect any easier a second half of the year in the ultra-competitive Chinese market. But it feels that a less hot high-end segment will offer it enough relief not to get involved in any price war as it waits for its longer-term China EV bets to pay off.

Harold Wilhelm, the firm’s CFO, expects “for H2 a more competitive environment, especially in China, related to BEV ramp up”. Mercedes is hopeful, though, it has some insulation.


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