Policy and Regulation
The darkest hour is before dawn
Reasons to be cheerful as well as fearful for the year ahead
Corporate Strategy
Mercedes rejects deeper Chinese partnerships
The German OEM unwilling to go down the same route as peer VW
2 min read
Volkswagen Group may have announced a new partnership in China and also the deepening of another, but competitor Mercedes-Benz is uninterested in committing any further to an ‘in China for China’ strategy. Instead, it believes that its Chinese customers will see value in a Mercedes built by Mercedes.
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