Why expensive power could soon accelerate, rather than retard, the US EV adoption divide
Thus far US BEV adoption has largely been strongest in areas that have higher residential power prices. What if that became a feature, not a bug?
A focus on volume-over-value may allow the dominant new entrant to pass on future savings
The market has punished Tesla for a first-quarter slump in automotive gross margins to 19pc, below a previously discussed 20pc floor. Shares fell sharply again on Thursday, down to just above the $165/share mark as of US morning trade, having been at almost $185/share at Tuesday’s close.
The firm has already cut prices six times this year, with those discounts playing a part in the drop in margins. But, interestingly, CEO Elon Musk and others in Tesla’s senior management team are not forecasting a swift rebound in margins, even though some of the other factors are characterised as one-offs and the firm expects improvements both in input costs and internal efficiencies.
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