Thus far US BEV adoption has largely been strongest in areas that have higher residential power prices. What if that became a feature, not a bug?
Tesla could still be a contender. But only if its CEO faces a few home truths and reprioritises
The firm is aiming to shift to underground production next month, and maintains everything is on schedule
Ford has been mass producing automobiles for over a century, and has much-loved brands on both sides of the Atlantic. https://www.ford.com/ Based on a 2020 survey, Ford's F-series truck came second to the iPhone in revenue among all US consumer products. Ford is making aggressive strides on electrification, as it seeks to retain its market leadership in the EV age.
November is best-ever month for the US legacy OEM’s all-electric sales
Jim Farley fails to match rhetoric on smaller vehicles to product plan
Ford and Stellantis are expanding their ambitions in the technology
Neither of the Detroit heavyweights go deep into what a Trump White House might mean, but do nod at advising Republicans to steer clear of trashing the fledgling industry
Unloved and un-iconic e-SUV retreads of classic models do no favours for EVs more widely
Ford has dropped previous hints that EV pipeline is being re-ordered
New leadership appointments increasingly stress track records on delivering in e-mobility
The OEM hails the efficiency leaps brought by assembly line software
OEM might hope that May kickstarts a similar growth streak as seen in 2023, but it remains odds against
Ford CEO says it is the firm's Pro division, rather than its skunkworks project, that will mainly safeguard the OEM's future
Despite the firm's downer on its first generation of BEVs, US sales are proving solid if not spectacular
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