Thus far US BEV adoption has largely been strongest in areas that have higher residential power prices. What if that became a feature, not a bug?
Tesla could still be a contender. But only if its CEO faces a few home truths and reprioritises
The firm is aiming to shift to underground production next month, and maintains everything is on schedule
The European OEM is taking an entirely different approach to reduced EV customer purchasing power
Thierry Pieton, CFO of France’s Renault, may not have delivered the firm’s Q1 revenue update in his native tongue. But, when it comes to his view of potential price cuts for its flagship Megane E-tech EV, he might well have been speaking a different language to that of Elon Musk, CEO of its US rival Tesla, when his firm also addressed Q1 performance the previous day.
“The reality is that, at the overall group level, the plants are full—we are at 100pc capacity, generally speaking. So, there is no big incentive to cut the prices, kill residuals and go into the spiral that some of the competition is following,” says Pieton.
Tesla could still be a contender. But only if its CEO faces a few home truths and reprioritises
Electrification is the future. A lukewarm commitment to some EV chargers is not the long-term way for an energy firm to address it
What Tesla looks like by the end of the decade could be radically different
The Amsterdam-headquartered conglomerate joins Renault and Tesla in Teutonic turmoil
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