Corporate Strategy
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Corporate Strategy
Hertz hails its EV first mover advantage
The rental car heavyweight is betting big on the e-mobility revolution
3 min read
US car rental firm Hertz is reaping initial benefits from its strategy aimed at “creating long-term value through our first mover advantage in electrification”, according to its CEO Stephen Scheer. These include less maintenance, longer keep times on its EVs and lower purchase prices than it had been anticipating.
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