GM sticks to EV margin guns

Detroit-based OEM banking on robust pricing and efficiency gains

GM sticks to EV margin guns
The Hummer EV is one of the Ultium products on which GM is banking 

US automaker GM will not be rowing back from its goal to improve margins on its EV sales to low-to-mid single digits by 2025, even though it has been hit by a module assembly capacity issue that threatens to drag on until year-end. Cost savings and discipline on price are the levers with which it aims to improve EV profitability.


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