Tesla leaves door open for further price cuts

A focus on volume-over-value may allow the dominant new entrant to pass on future savings

Tesla leaves door open for further price cuts
Photo by Vlad Tchompalov / Unsplash

The market has punished Tesla for a first-quarter slump in automotive gross margins to 19pc, below a previously discussed 20pc floor. Shares fell sharply again on Thursday, down to just above the $165/share mark as of US morning trade, having been at almost $185/share at Tuesday’s close.

The firm has already cut prices six times this year, with those discounts playing a part in the drop in margins. But, interestingly, CEO Elon Musk and others in Tesla’s senior management team are not forecasting a swift rebound in margins, even though some of the other factors are characterised as one-offs and the firm expects improvements both in input costs and internal efficiencies.

FREE TO READ

Register for full site access

Register
Already have an account? Sign in

Great! You’ve successfully signed up.

Welcome back! You've successfully signed in.

You've successfully subscribed to EV inFocus.

Success! Check your email for magic link to sign-in.

Success! Your billing info has been updated.

Your billing was not updated.

Insider Focus LTD (Company #14789403)