The darkest hour is before dawn
Reasons to be cheerful as well as fearful for the year ahead
Tesla is the original and most successful e-mobility company. Beginning with the Roadster, moving onto the Model S, X, 3, and Y; Tesla continues to produce market-leading EV's Tesla's market cap has grown to dwarf incumbent OEMs through advantaged gigafactory production and software excellence. https://www.tesla.com
The European OEM is taking an entirely different approach to reduced EV customer purchasing power
A focus on volume-over-value may allow the dominant new entrant to pass on future savings
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