Musk offers bittersweet glimpse into what might have been
Tesla could still be a contender. But only if its CEO faces a few home truths and reprioritises
Rivian was founded in 2009 and is specialist EV producer focused primarily on the US market. Rivian's R1T pickup and R1S SUV are based on the skateboard platform, and enjoy market leading customer ratings. Rivian has strong EV-tech credentials, but faces a significant challenge to bring this to market through mass production.
Would-be Tesla challenger ahead of rival EV start-ups in bringing down costs and pumping up volumes
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