Does Nikola pivot bode ill for US BEV truck future?
The start-up is shifting strategically away from electric towards hydrogen. The key question is whether the move is company-specific or reflective of industry demand
Phoenix-headquartered truck manufacturer Nikola will pivot away from its Tre BEV model to focus on its hydrogen Tre FCEV, announcing a pause on manufacture of the former and a switch to a produce-on-demand strategy on resumption. “Let me lay it out very plainly: the future of Nikola is hydrogen,” says the firm’s CEO Michael Lohscheller.